The national brand of Prudential Real Estate has partnered with real estate Web site trulia.com for a mutually beneficial marketing relationship. The Today Show on msnbc.com names trulia.com the best site on the internet to price comparable properties. I believe the added exposure for sellers who list their home with the Prudential brand is huge.
Under the agreement, Prudential’s 140,000 national listings will be featured in the top three slots of relevant buyer search results throughout trulia.com. When a buyer clicks on a listing, they will be taken to the local affiliate Web site for more information. Prudential is also winning buyers for their sellers through nationwide banner advertisements on the site.
Next to price, exposure is the #1 thing that gets homes sold. This is yet another way Prudential sellers have the edge in getting more exposure for their home than the sellers down the street.
